Today, 9 sept 2014 introduced there version of the digital watch / smartwatch, the Apple watch.
Release will be in the beginning of 2015.
Bringing three editions to the market all three in a 38 mm or 42 mm version:
The Apple Watch collection features highly polished stainless steel and space black stainless steel cases. The display is protected by sapphire crystal. And there’s a choice of three different leather bands, a link bracelet, a Milanese loop, and a band made from high-performance fluoroelastomer.
Cold-forged stainless steel. Formulated for strength and beauty.
How a product is used should determine the materials from which it’s made. Apple Watch is designed to be worn during all your daily activities, from morning workouts to nights out. That’s why we use a cold-forging process that makes the 316L stainless steel 40 percent harder and less susceptible to nicks and corrosion. We also reduce impurities to achieve the mirror finish. An additional diamond-like carbon (DLC) layer gives the space black stainless steel its distinctive look.
Next to diamond, sapphire is the hardest transparent material on earth. That makes it ideal for protecting the Retina display. To harvest the crystal, we use a very thin diamond-cutting wire. The sapphire is then precision-machined into its final form and polished for many hours to produce the desired finish before an antireflective coating is added.
Beautifully engineered bands and closures.
With designs made from fine top-grain leathers, durable high-performance fluoroelastomer, and custom-engineered stainless steel, the Apple Watch collection offers the widest array of band materials and closure styles. Each one is distinctive in its own right, yet perfectly matched to the collection.
Apple Watch Sport
The Sport collection cases are made from lightweight anodized aluminum in silver and space gray. The display is protected by strengthened Ion-X glass. And the matching fluoroelastomer band comes in five different colors.
Anodized aluminum. Designed to be uncommonly light and strong.
For Apple Watch, we created a new alloy — 7000 Series aluminum — that’s 60 percent stronger than standard alloys. Yet it’s very light. Together with the Ion-X glass covering the display, it makes the Sport collection watches up to 30 percent lighter than our stainless steel models. It’s also exceptionally pure, with a beautifully consistent appearance that’s difficult to achieve with traditional aluminum alloys.
Strengthened, lightweight Ion-X glass.
To keep the Sport collection models as light as possible, we used an alumina-silicate glass that’s especially resistant to scratches and impact. It’s fortified at the molecular level through ion exchange, with smaller ions being replaced by larger ones to create a surface layer far tougher than ordinary glass.
Bands engineered to keep up with an active lifestyle.
Because it’s made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong. Yet surprisingly light and soft. The material is more flexible than the rubber commonly used in watch bands, so it has a nice feel and drapes smoothly across your wrist. The colors are also remarkably vibrant. We found a way to add pigment at the beginning of the manufacturing process, which gives us control over their intensity, including the purity of the white and the depth of the black. An innovative pin-and-tuck closure ensures a close, clean fit. Available in white, blue, green, pink, and black.
Apple Watch Edition
The Edition collection features six uniquely elegant expressions of Apple Watch. Each has a watch case crafted from 18-karat gold that our metallurgists have developed to be up to twice as hard as standard gold. The display is protected by polished sapphire crystal. And an exquisitely designed band provides a striking complement.