Baume et Mercier Capeland Shelby Cobra

Sharing a passion of making the best in their kind of profession is what brought Baume et Mercier and Shelby Cobra together. As a result a beautiful watch was created with elements from the original AC Shelby Cobra and the vintage 1948 mono-push piece chronograph of Baume et Mercier.

Each timepiece in the Capeland Shelby® Cobra collection is designed to capture the spirit and power of Cobra with true grace.

Baume & Mercier Capeland Shelby Cobra

A generous case, available in polished and satin finished stainless steel or 18K red gold, creates a signature frame for a face rich with detail and personality. This begins with a homage to Cobra’s famous livery, combining its classic Guardsman Blue racing color with transparent dual racing stripes as elegant as they are historic.

At the center of the design is the iconic Cobra logo, which is forged into the seconds hand to communicate a sense of constant motion, while both hours and minutes hands are created in the shape of the Cobra’s graceful steering wheel. Completing the presentation is a sapphire crystal case back, engraved with the collection title and Carroll Shelby’s own signature.

Baume & Mercier Capeland Shelby Cobra SteelMarrying Shelby’s reputation for exceptional performance to that of Baume & Mercier, each chronograph is assembled to our most exacting requirements. Quality and precision are of the highest standard, with automatic movement to provide effortless accuracy. It is a limited edition collection far above the expected: destined to be cherished and displayed with pride for generations. Exclusively created for those with a passion for performance and detail as uncompromising as that of Carroll Shelby himself.
The heart of the Capeland Shelby® Cobra collection is a chronograph powered by a Swiss-made self-winding movement. A 44mm diameter case forged from polished and satin-finished stainless steel frames a dial with chronograph counters inspired by the Cobra’s iconic dashboard, and is finished in Shelby’s Guardsman Blue racing color with Superluminova blue emission to provide a soft evening glow. Completing the face are Shelby double racing stripes as a subtle accent, and special hours and minutes hands designed in the shape the Cobra steering wheel, with the infamous Cobra logo placed atop the second hand. The strap is just as elegant, created in premium black alligator with red calfskin rubber-like lining, grey stitching and triple-folding clasp with security pushpieces.

Baume & Mercier Capeland Shelby Cobra back To mark this Capeland timepiece as a true original, the sapphire crystal back is engraved with the collection title, and Carroll Shelby’s personal signature.

As an exclusive tribute to Carroll Shelby legend, Baume & Mercier has created a flyback chronograph fitted with Manufacture Swiss-made self-winding movement. Created in polished and satin-finished 18K red gold, this emblematic timepiece of 44mm diameter features a Guardsman Blue dial. This is offset by special gilt hands in the shape of the iconic Cobra steering wheel, Superluminova blue emission for a rich evening appearance and the renowned Cobra logo forged onto the seconds hand. The strap also pays a quiet homage, with genuine black alligator offset by a 18K red gold buckle, Cobra blue round-scale alligator lining and red stitching. On the reverse side, a sapphire crystal is framed by an 18K gold case back, with an engraving of the collection title and personalsignature of Carroll Shelby.

All watches in the Capeland Shelby® Cobra collection arrive in special packaging with an exclusive miniature of the 427 Cobra, in addition to a custom brochure and card. Owners of the 18K red gold flyback chronograph will also receive a book detailing the full history of the Cobra.

Baume & Mercier Capeland Shelby Cobra car

Unique one of a kind piece

During a hospital stay for his heart condition, Carroll Shelby visited with children suffering from a range of similar ailments, including those waiting for heart transplants. The experience was so moving that Carroll became passionate about using his fame and goodwill to support them. The result was the Carroll Shelby Foundation, which raises funds to assist the families of children with major heart ailments. It has since grown to also provide scholarships and educational opportunities to disadvantaged youth across the United States.

Baume & Mercier is honored to support the work of the Carroll Shelby Foundation via a corporate donation, and by creating a truly unique timepiece for auction. This emblematic Capeland Shelby® Cobra chronograph features an ashen dial with blue Cobra stripes, polished and satin-finished 18k red gold case, black alligator strap with prestigious blue round-scale alligator lining, and Carroll Shelby’s own signature on the back. In keeping with the Baume & Mercier reputation for exceptional accuracy, this automatic flyback chronograph is fitted with Manufacture Swissmade self-winding movement.

Only one watch of this type will ever be produced by Baume & Mercier, making it a collector’s item beyond compare. The winning bidder will also receive an original Cobra painting signed by surviving members of the 1965 Cobra team, and a personal item once owned by Carroll Shelby. We wish those generous enough to bid every success, and look forward to their outstanding contribution to the Carroll Shelby Foundation.

Technical specifications



Collection: Capeland

Reference: M0A10232

Movement: Mechanical self-winding caliber

La Joux-Perret 8120

Circular-grained briges finishing. Oscillating weight adorned with “Côtes de Genève”, snailed décor and Phi symbol

Jewels: 25

Power reserve: 42 hours

Frequency:  28’800 Vph / 4 Hz

Functions: H/M/S, chronograph, tachymeter scale, date

Case: Round

Diameter: 44 mm

Thickness: 14,9 mm

Polished/satin-finished stainless steel

Scratch-resistant domed sapphire crystal, antiglare treatment

Sapphire case back secured with 4 screws

Engraving: “Shelby® Cobra Edition, one out of 1965”

Carroll Shelby signature on the sapphire crystal case back

Dial: Blue dial with two vertical stripes, ringed counters

Arabic numerals, special hands

Superluminova (C1, blue emission) on hands and dial

Strap: Premium black alligator, red calfskin rubber-like lining, grey stitching

Buckle: Adjustable triple folding security buckle

Water-resistance: 5 ATM (approx. 50m)




Collection: Capeland

Reference: M0A10233

Movement: Mechanical self-winding

La Joux-Perret 8147-2

Circular-grained finished plate and bridges. Open worked oscillating weight adorned with “Côtes de Genève”, snailed decor and PHI symbol. Blued steel screws.

Jewels: 27

Power reserve: 42 hours

Frequency:  28’800 vph / 4 Hz

Functions: H/M/S, flyback chronograph, tachymeter scale, date

Case: Round

Diameter: 44 mm

Thickness: 16,5 mm

Polished & satin-finished 18K red gold

Scratch-resistant “chevé”-shape sapphire crystal, antiglare treatment

Sapphire case back secured with 4 screws

Engraving: “Shelby® Cobra Edition, xx/98”, Carroll Shelby signature on the sapphire crystal case back

Dial: Blue with two vertical stripes

Arabic numerals, special gilt hands

Superluminova (C1, blue emission) on hands and dial

Strap: Premium black alligator, blue alligator round scale lining, red stitching

Buckle: 18K red gold pin buckle

Water-resistance: 5 ATM (approx. 50m)

Gold weight (minimum guarantee) : 65.56 gr


Baume et Mercier

Carroll Shelby Foundation