Baume & Mercier celebrates tomorrow’s talents through the new Baume et Mercier Classima. This collection invites the up-and-coming generation to take on new challenges and proudly accompanies it on the road to success.
CELEBRATE FIRST SUCCESSES WITH CLASSIMA
Naturally sought after by young people in quest of a promising future, the Baume et Mercier Classima collection is associated with the first academic or professional successes. Its affordable luxury puts it in an ideal position to bear witness to their numerous natural ambitions. The new generation is driven by positive values, together with optimism and a will to conquer and excel.
It is in keeping with this dynamic that the Baume & Mercier Studio Design has redesigned the iconic range. The new Classima with its taut, more contemporary lines firmly embraces the future. It carries within it a sense of strength and challenges, determination and elegance, accomplishment and satisfaction. From a precious timepiece, this attractive model has been transformed into a piece to crown a success.
Ready to reach new heights, available in steel or two-tone versions, the Classima Men’s version comes in a new 40 mm case size that is more stylish than ever, fitted with a sapphire crystal case back on all self-winding models. And because women also want to take control of their future with a blend of charm and elegance, the Classima range offers them new dedicated 36.5 mm-diameter mechanical self-winding or quartz models graced with a fine sunray guilloché decor. Several exceptional references feature diamond-set dials sparkle with unmistakable femininity. Committed to marking life’ special moments, the Maison extends an invitation to have a personal message engraved on the back of the Classima watches.
The attention devoted by Baume & Mercier to this revisited collection, showcasing an attention for details and a high level of finish, together with a spirit of affordable luxury, will enable young men and women on the threshold of their up-and-coming careers to treat themselves to a watch on a par with their ambitions.
THE FIRST CHALLENGE SUCCESSFULLY MET
Talented, enthusiastic and determined, tomorrow’s leaders are driven by the energy of success.
Smiling at the future while remaining loyal to the Baume & Mercier: “Accept only perfection, only manufacture watches of the highest quality”, the four new Classima Men’s models exude a stylish and contemporary elegance. Destined to gratify young graduates and newly appointed executives, the Classima Men in steel or two-tone versions features a consensual new 40 mm diameter, with taut lines and a redesigned dial featuring a date aperture at 3 o’clock. The center with its line guilloché decor, matching the hours, minutes and seconds hands –blued steel or gilt – sets the final touch of visual balance to this elegant composition. Tomorrow’s talents will appreciate the sapphire crystal case back revealing the Swiss Made mechanical self-winding movements, as well as the oscillating weight engraved with the emblematic Greek ‘Phi’, the Baume & Mercier logo and the symbol of the ‘golden ratio’. These watches are worn on metal bracelets seamlessly integrated with the case, or with an alligator strap secured by a triple folding buckle with security push pieces, and remain a symbol of affordability.
An intimate trophy, a discreet sign of a first personal or professional success, the new Classima Men, associated with timeless masculine dynamism, celebrates accomplishment, a value conveyed by all the collections from Baume & Mercier.
Automatic (SW 200)
Oscillating weight personalized with snailed decor,
« Côtes de Genève » decor and Phi symbol
Power reserve: 38 hours
Frequency: 4Hz (28’800 vph)
Diameter: 40 mm
Thickness: 8.95 mm
Polished stainless steel
Scratch-resistant sapphire crystal
Clipped sapphire crystal case back
Opaline silver-colored, line guilloché decor
Roman numerals and indexes
Blued steel hands
Dark brown alligator
Adjustable triple folding buckle with security push pieces
5 ATM (approx. 50m)
Source Baume et Mercier