At its annual Salon in 2010, BOVET caused a sensation by unveiling the Amadeo® convertible case concept. This ingenious system enables a timepiece to be transformed from a wristwatch to a pocket watch, a pendant watch or even a desk clock without the use of a single tool. The event was made even more memorable by Pascal Raffy’s remarkable feat of equipping the entire Fleurier collection with this new case as soon as it was launched.
Six years later, the Amadeo® system has captivated collectors around the world with its unique modularity and unwavering reliability.
Another crucial stage in BOVET’s development came in 2014 with the launch of the Calibre à Spécialités Horlogères, the Virtuoso II. This was the first movement not regulated by a tourbillon to be entirely developed and produced by BOVET’s own technicians and watchmakers. Presented in two timepieces from the DIMIER collection (Récital 12 and Récital 15), this new caliber, as its name suggests, clearly demonstrated an ambition to equip and drive numerous complications, as well as the majority of BOVET’s timepieces in the long term, with the obvious exception of those in the Grandes Complications collection. This very same caliber also stood out for its ability to display the hours and minutes on both sides of the movement, and to present various indications and complications specific to the timepieces for which it is intended.
This year, the collection explores new possibilities with the arrival of Lady BOVET and its 39 mm diameter case. Now, women can also enjoy the Virtuoso II caliber’s seven days of autonomy and the reversibility of the case, which gives the timepiece multiple appearances.
The first face presented by Lady BOVET invites the beholder to admire a feminine expression of the specific architecture and technical nature of the Virtuoso II. An off-centered dial at 12 o’clock houses the hours and minutes hands, and enables the movement’s atypical structure to be appreciated. The various bridges present voluptuous shapes with concentric curves on the dial, which they seem to embrace. Once again, balance and symmetry bring graceful harmony to the timepiece as a whole. The seconds carriage at 6 o’clock completes the vertical axis with a triple hand, with each arm successively tracing the 120° scale on the dial. The center wheel and its bridge, both visible at 4 o’clock, mirror the sprung balance and balance cock, while the power-reserve indicator is located at 10 o’clock.
A quick and easy maneuver enables the timepiece to be worn on the reverse, revealing an entirely different face. A classic dial displaying the hours and minutes graces the second side of this timepiece, featuring either a hand-gilded flower of life engraved on mother-of-pearl or the same motif in grand feu enamel. The flower of life is a universal symbol of balance and vitality found in many civilizations.
It thus perfectly represents the charity work that has united BOVET and the Artists for Peace and Justice (APJ) association since 2012. APJ was founded by Oscar winning filmmaker, Paul Haggis and friends which, brings together numerous figures from the film, music and art industries to support education and the teaching of audiovisual trades to children and adults in Haiti. This partnership gave rise to a close friendship between Pascal Raffy and actress Madeleine Stowe, who has generously accepted to be the face of this new timepiece. In addition to BOVET’s annual contribution to the cause supported by APJ, 10% of the value of every Lady BOVET Fleur de Vie timepiece sold will be donated to the association.
As well as the two distinct identities offered by this reversible wristwatch, Lady BOVET comes with a chain that enables the timepiece to be worn as a pendant. As with all the cases equipped with the Amadeo® system, it can also be converted into a desk clock without the use of a single tool.
With this latest creation, BOVET 1822 has enriched its ladies’ collections with the same quality and performance as its men’s models, but with a size and design that have been ideally defined to suit each individual. For enhanced femininity and to better reflect the wearer’s identity, Lady BOVET can be personalized with an infinite array of options that include hand-engraving, gem-setting or miniature painting carried out on request by the Maison’s craftsmen.