Chopard becomes the Official Timing Partner Porsche Motorsport

Chopard is proud to be the Official Timing Partner of Porsche Motorsport.

Perfectly in line with the spirit of the Superfast watch collection, this prestigious partnership is an extension of Chopard’s longstanding commitment to automotive sports. The Geneva watchmaker will thus accompany the long-awaited return of Porsche Motorsport at the LMP1 Endurance Championship, with the “24 Heures du Mans” endurance race as the highlight on June 14th and 15th.

Source Chopard

Porsche Motorsport has decided to partner with Swiss watch manufacturer Chopard for its grand comeback to competition in the LMP1 Endurance World Championship with its 919 Porsche Hybrid.

The partnership with Porsche Motorsport has trained a new spotlight on the sophisticated character of Chopard’s Superfast collection. The Superfast timepieces embody a wealth of exceptional characteristics while bearing the signature design codes of the motor-racing world. Similarly to the Porsche racing cars, they also represent a test bench to push out boundaries and implement new technologies.

Last but not least, the partnership with Porsche Motorsport further underlines Chopard’s long-established ties with the automobile world. One of the first watchmakers to seal alliances of this nature, Chopard has been involved with the Mille Miglia, “la corsa più bella del mondo”, since 1988. Since 2002, Chopard also developed a strong presence at the “Grand Prix de Monaco Historique” serving as the the “Official Timekeeper” of this prestigious event.

The strange part is that there is a renowned Porsche watch collection which is made by Eterna. The question is if Porsche will switch to Chopard for its production of there Watch Collection.

Source Chopard and Watch Insight.