With the eagerly awaited FIFA 2014 close at hand, Hublot, the official timekeeper of the Brazilian FIFA World Cup, has decided to open its first boutique in Latin America in the city of Rio de Janeiro.
To coincide with opening of the boutique, Hublot have teamed with Brazilian football sensation and brand ambassador Pelé to unveil his signature watch, the Hublot Classic Fusion Chrono Aero Pelé.
The watch takes on the Classic Fusion Chrono Aero, here crafted in satin-brushed and polished black ceramic; one of the toughest materials out there. The 45mm wide case is completed with blackened titanium “H” screws and a black ceramic crown and pushers.
Through the anti-reflective coated sapphire crystal bearing the Hublot logo sits a transparent glass dial, allowing the wearer to appreciate the open-worked “Aero” chronograph movement, treated in dark coating to blend in with the case. The sub-dial at 3 o’clock is decorated with the outline of a football, and the entire dial is adorned with yellow markings as well as a yellow central seconds hand for the chronograph, the principal color of the Brazilian team’s jerseys. The skeletonized date wheel is set with a number 10, commemorating the football legend’s number 10 shirt.
The strap takes on a new interpretation of Hublot’s “gummy” strap, with a soct calfskin center embossed with a football pentagonal pattern, inlaid into a rubber strap with yellow stitching.
The case back has a sapphire glass displaying the HUB1155 automatic skeleton movement within, with the crystal depicting the outline of Pelé in mid-air performing one of his legendary “bicycle kicks”, accompanied by his signature.
The Classic Fusion Aero Pelé is limited to 500 numbered pieces worldwide and will start being delivered to Hublot boutiques and retailers very soon.