Parmigiani Fleurier and the Montreux Jazz Festival 2014

 

 

Pharrell Williams, Jamie Cullum, Van Morrison, Stevie Wonder and Herbie Hancock are just a few of the amazing names ready to set the stages alight at the 48th Montreux Jazz Festival this summer. Claude Nobs’ world-famous Festival owes its success to the quality of its line-up year after year, which draws in crowds from across the globe, uniting cultures through the universal power of music.

PARMIGIANI FLEURIER AT MONTREUX

 

As the main sponsor of the Montreux Jazz Festival since 2007, Parmigiani Fleurier will set up camp, as it does each year, in its VIP area on the shores of the lake, at the heart of the festival.

The brand is inviting its customers, journalists and cherished friends from around the world to join them for a string of events, including an evening of concerts and special moments, discussing watchmaking in music and losing track of time, during a hot air balloon trip.

 

Each evening, Parmigiani Fleurier will recognise some of the greatest talents in contemporary music by presenting a watch to artists selected by the Montreux Jazz Festival. Taken from the Tonda Métro collection – Métrographe for male artists and Métropolitaine for female artists – these pieces feature a dial designed to reflect the 2014 festival poster, to give each artist a lasting souvenir of his or her time at Montreux. The limited edition “Edition Spéciale MJF 2014” watches will be presented on stage by representatives of the Fleurier-based brand at the end of the concerts.

 

Parmigiani Fleurier is rare amongst sponsors in that it gets involved with all the Montreux Jazz Festival activities throughout the year – not just during the three weeks of concerts. Supporting young talent and the musicians of tomorrow is particularly close to the brand’s heart, as it was to Claude Nobs, the festival’s founder. Parmigiani Fleurier is continuously developing and enriching its partnership through its support for the Montreux Jazz Artists Foundation and the Montreux Jazz Cafés.

 

THE MONTREUX JAZZ ARTISTS FOUNDATION

 

Montreux Jazz is not limited to the Festival itself. Of course, this is its culmination, but the “MJF” brand organises a number of other musical and cultural activities. Grouped together under the “Montreux Jazz Artists Foundation” banner, these initiatives are aimed at promoting and supporting young, emerging talent, via three different routes, all supported by Parmigiani Fleurier.

 

 

–       PARMIGIANI MONTREUX JAZZ SOLO PIANO COMPETITION

This competition, started in 1999 by Claude Nobs, gives dozens of pianists aged under 30 from across the world the chance to showcase their compositions on the piano. The winner is rewarded with the unique opportunity to record an album in cutting-edge studios and to appear at the next Montreux Jazz Festival. Parmigiani Fleurier also presents the winner with a MJF 2014 Special Edition timepiece.

The final of the 2014 competition will take place on 14th July, expertly judged by Monty Alexander, the celebrated jazz pianist.

 

–       MONTREUX JAZZ ACADEMY

This new concept is an “intensive music camp”, the first of which will take place this autumn. A number selected young talents will get the opportunity to immerse themselves in a three-week Music Academy. With exclusive coaching from illustrious musicians, they will work on their musical style, creativity and technique, their public image and increase their network of contacts. The Montreux Jazz Academy, sponsored by Parmigiani Fleurier, will prove a sure-fire way of uncovering new talent.

 

–       RISING TALENTS ON TOUR

Following on from the Montreux Jazz Academy, the most innovative artists will take part in a world tour, playing at some of the key venues in the world of music, such as the Blue Note club in New York. This unique opportunity, sponsored by Parmigiani Fleurier, will mark the start of an international career for each lucky winner.

 

THE WORLD’S FIFTHMONTREUX JAZZ CAFÉ… IN MONTREUX

 

Parmigiani Fleurier is also lending its support to the fantastic Montreux Jazz Cafés project, veritable ambassadors of the Festival which reproduce the love of music and the philosophy of Claude Nobs outside of Montreux. The first four Montreux Jazz Cafés are located in key tourist locations across the globe: Geneva and Zurich airports; the world-famous Harrods store in London; Gare de Lyon in Paris.

 

But the next Café opens its doors in the festival’s very backyard, in Montreux’ Avenue Claude Nobs, on 26th June 2014, to coincide with the 48thFestival. This fifth café will be located within the Fairmont Montreux Palace, which resonates with the voices of the many international music stars who have stayed there. It will differ from its predecessors in that, being located at the heart of the jazz world, amongst the faithful, the groundwork has already been laid. The Montreux Jazz Café in Montreux will therefore be dedicated to highlighting the festival’s historic milestones, centred around Claude Nobs, with the premises decorated with legendary objects belonging to the founder. One of Claude’s cars, his complete encyclopedia of Jazz, the kimono he was given by Freddie Mercury, his jukebox and a wealth of other evocative objects fill the space and give authentic, local colour to the fifth Café, which has returned to its roots. And the chain will not end there! A sixth Montreux Jazz Café is scheduled to open at Abu Dhabi airport in the autumn of 2014.

 

TONDA METRO MJF 2014 SPECIAL EDITION PRESENTED TO THE ARTISTS

PARMIGIANI en het Montreux Jazz Festival 2014 PARMIGIANI en het Montreux Jazz Festival 2014_2

To coincide with its international launch in 2014, this time it is the Tonda Métro (rather than the Kalpa collection) which is being revisited to capture the spirit of the Festival. The concept remains unchanged, with the inspiration behind it being the festival poster, reproduced on the timepiece’s dial. The MJF 2014 poster is a monochrome grey and white work of art, showing a 3D depiction of a trumpet – the most emblematic instrument in the world of jazz.

The dial of the Tonda Métrographe (for men) and Tonda Métropolitaine (for women) has been worked in white lacquer, using a printing technique which reflects the organic texture of the poster. This “Edition Spéciale MJF” timepiece will be presented to selected performing artists and to the winner of the Parmigiani Montreux Jazz Solo Piano Competition.

Source Parmigiani Fleurier