Introducing DStrap

I have met so many people in the last past years and once in a while someone really gets my attention. One of this people is Olaf Lugten. I have been following him on Facebook for over a year now and got so interested by the amazing watch straps he makes.

We met in person about a month ago and I also visited his company. I think I don’t have to explain what it feels like if you talk to people who create things that are born out of passion. They sent out an enormous amount of energy, I really enjoy these special moments.


Let me introduce you to Olaf Lugten, founder of


My name is Olaf Lugten and I create watch straps with passion. DStrap is a Netherlands based one man business. All my straps are hand and tailor made to your specifications. Therefore every DStrap is authentic, unique and completely customizable.

Handmade is really handmade. Cutting, stitching, everything from A to Z is carefully prepared by hand. With great care I choose my leathers. I work only with the best leather hides I can find. In addition I re-use vintage army ammunition bags, belts, bags etc. even your old boots or beloved sneakers!

Every DStrap is tailored to your needs and are available from 75 euro. The final price depends on the strap, leather, stitching, buckle and dimensions.

The beginning

DStrap originated several years ago from a bit of frustration!

When I purchased my first Panerai 24mm watch strap from a local jewellery store, the strap came in a crumpled bag and I had to pay no less than 90 euro. It did not feel anything like buying myself a nice present.

The strap mentioned “Water resistant”. However, when cleaning the strap with some water, the leather shrunk and the push pins became visible.

Angry but mostly disappointed I returned to the jewellery store and got a new strap, however not before having to listen to a long “sermon”: ‘Why on earth did you clean the strap with water??’


After this experience I sat down at the kitchen table and came up with the idea of DStrap. I still see my wife smiling when I told her I would start making watch straps: I did not have any experience!

Most important was my belief that buying a watch strap should be a really nice experience in itself.

The concept: a true gift experience, authenticity, originality, hand made and packed in an cool box of (again handmade) craft paper!

After a long period of cutting baseball gloves, all leather belts in the house, shoes and lots, lots of practice, the first real DStrap came to life.

At the moment, DStrap delivers hand made watch straps to a large group of regular customers (private and business-to-business) all around the globe.

My motto : “I believe that buying a DStrap should be a great experience and a true gift to yourself!”


The Original = unique and authentic
Dutch = solid, robust, elegant
Custom Made = tailored for a perfect fit
The Red Dot = each DStrap is hand stitched and finished with the distinctive red sealing-wax

I hope you will check out his website to see the amazing craftsmanship.

We will be sharing more interesting projects of on our website and there will also be a very nice collaboration between Watch Insight and Dstrap. Giving you the opportunity to get some limited products made by Dstrap especially for Watch Insight.